“As the family’s chief purchasing officer, mothers are VIPs to marketers. And to reach moms, marketers are wise to invest in digital advertising.” eMarketer
The results of a survey regarding advertising to moms was recently published in eMarketer. It turns out that mobile usage is the most common way to reach Moms, even over television. Furthermore, moms want information – 51% of moms said “ads that provide detailed information about how I can use a product” grab their attention. After seeing an online ad, 53% of mothers visited the product web site, and nearly 4 in 10 purchased the product.
And when it comes to advertisements, another survey of moms byAbout.com could lead to the conclusion that the type of ads that engage mothers are those best experienced online. For example, 51% of moms said “ads that provide detailed information about how I can use a product” grab their attention. After all, it is difficult to offer much detail in a 60-second TV spot.
Some 39% of About.com’s respondents pointed to “visually appealing ads,” while another 21% were attentive to interactive ads like polls, quizzes and games.