Posts Tagged ‘digital advertising’

wired-mom

Advertisers Reaching Out to Wired Moms

“As the family’s chief purchasing officer, mothers are VIPs to marketers. And to reach moms, marketers are wise to invest in digital advertising.” eMarketer The results of a survey regarding advertising to moms was recently published in eMarketer. It turns out that mobile usage is the most common way to reach Moms, even over television. […]